Phuket Real Estate Market Report Q4 2025: Phuket Luxury Property Market Remains Strong
Despite a modest slowdown in tourism, Phuket’s high-end villa and condominium markets remain remarkably resilient, driven by consistent interest from long-stay travelers, expatriates, and remote-working professionals. The island’s appeal as a tropical investment destination continues to attract buyers seeking both lifestyle and financial returns.
Prakaipeth Meechoosarn, head of property sales, advisory, and transaction services at CBRE Thailand, notes that Phuket’s resort-home villa sector is thriving. “Villa sales have increased consecutively over the past three years, reflecting renewed investor confidence and the recovery of the residential market following 2021,” she explained.
CBRE’s research shows that annual villa sales averaged 147 units between 2017 and 2019 and remained below 200 units until 2022, when sales surged to over 300 units. Last year, Phuket saw an exceptional 600 villa transactions — four times higher than pre-pandemic levels — with a cumulative sales rate of 75% from 2014 to 2024, demonstrating strong demand and rapid market absorption.
The island’s villa supply has expanded steadily from 2017 through 2024, with 2025 expected to see the largest increase in new projects, signalling both developer confidence and market growth. High-end villas priced above 90 million baht currently represent only 6.9% of total villa supply but have achieved a remarkable 76% cumulative sales rate.
The southern east coast leads in popularity, posting a 92.8% sales rate, while the central west coast recorded 70.8%, highlighting regional demand differences. Foreign buyers remain key players, accounting for 43% of villa sales, with the UK, Hong Kong, and the US leading the way. A majority — 68% — purchase for investment, while the remainder buy for personal use.
Condominiums Keep Pace with Villa Growth
High-end condo sales have also been robust in 2025, according to Jason Thelen, senior director of sales and marketing at Princess Villa. Despite a slower June due to seasonal factors and global economic concerns, sales rebounded strongly from August onwards.
The low-rise Sudara Residences in Bang Tao, for instance, saw its sales rate rise from under 30% earlier this year to 50% by November. Buyers are increasingly sophisticated, often younger, around 40 years old, and include families. The diverse international clientele includes expatriates from Hong Kong, Singapore, the US, Australia, Russia, and even Poland.
Relaxed foreign ownership regulations and the appeal of tropical living continue to drive interest. In 2024, foreigners represented 60% of condo sales and 30% of total property purchases, often favouring hybrid investment or holiday-home strategies. Historically, condo prices in Phuket have grown from 20,000 baht per sq m in 2000 to 110,000 baht per sq m in 2024, with average annual capital gains of 6.4%. Rental yields can reach 9–10% per year, benefiting from demand by health tourists, digital nomads, professionals, and long-stay families.
Luxury developments such as Gardens of Eden along Layan Beach continue to attract strong foreign interest. The project, which recently launched phase three, has seen robust sales across all phases, with a large proportion of buyers from Russia, Ukraine, and Kazakhstan, as well as Singapore, Thailand, and other international markets.
Outlook for Phuket Real Estate
Bang Tao and other prime areas have outperformed the island’s average growth rates in recent years, thanks to limited land supply and rising demand from affluent foreign buyers. With luxury villas and condos continuing to sell strongly, Phuket remains one of the most attractive destinations in Southeast Asia for lifestyle investment and long-term property ownership.
For those looking to explore available Phuket villas for sale or condos for sale, Storm Phuket offers curated listings and expert guidance to help international buyers navigate the island’s thriving market.
If things may seem a bit overwhelming, feel free to schedule a free consultation with one of our property experts.
